Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.


sidebar widgets

More from our blog

See all posts
No Comments
  1. Pingback: traiteur rabat maroc pas cher

  2. Pingback: les ingenieurs marocains

  3. Pingback: ingenieurs marocains du parti du rni

  4. Pingback: ingénieurs marocains

  5. Pingback: ingénieurs marocains

  6. Pingback: ingenieurs maroc

  7. Pingback: traiteur rabat maroc

  8. Pingback: Post Free Ads

  9. Pingback: tiket murah

  10. Pingback: Fashion Ring

  11. Pingback: self balancing scooter

  12. Pingback: Cover

  13. Pingback: pusat kosmetik

  14. Pingback: Garage door rockland county new york

  15. Pingback: upholstery cleaning dublin

  16. Pingback: dependable landscaping austin

  17. Pingback: field service dispatch software

  18. Pingback: we buy houses detroit

  19. Pingback: illustration studio

  20. Pingback: international fulfillment

  21. Pingback: Online Mixing Service

  22. Pingback: custom web graphics for business

  23. Pingback: how to use tea tree oil for acne

  24. Pingback: artist

  25. Pingback: Bitdefender review

  26. Pingback: House Cleaning

  27. Pingback: pozyczki bez bik

  28. Pingback: Hip Hop

  29. Pingback: tier2 junk

  30. Pingback: Poker online terbaik

  31. Pingback: tier2

  32. Pingback: agen togel

  33. Pingback: eco friendly cleaning service Rice Village

  34. Pingback: sound bars the woodlands

  35. Pingback: budowa

  36. Pingback: Computer Repairs Morphett Vale

  37. Pingback: sport apple watch bands

  38. Pingback: cokolwiek

  39. Pingback: Bitdefender Business Security Coupon

  40. Pingback: Moving comapnies in Nigeria

  41. Pingback: GIF

  42. Pingback: latest video game news

  43. Pingback: Reliant Plumbing

  44. Pingback: jual alat cuci mobil

  45. Pingback: Simple Social Bonus

  46. Pingback: Reliant Plumbing

  47. Pingback: ATI Secure Docs - Houston Location

  48. Pingback: Headshot Photography London

  49. Pingback: Paket kojic

  50. Pingback: Maria Johnsen

  51. Pingback: health

  52. Pingback: Thai Travel

  53. Pingback: Queens kid party

  54. Pingback: what is the best weight loss

  55. Pingback: Fotografia en Monterrey

  56. Pingback: Erbros

  57. Pingback: buy condo singapore

  58. Pingback: non-denominational church Granbury

  59. Pingback: Hughson plumber

  60. Pingback: Golf range in Logan

  61. Pingback: sewer line replacement

  62. Pingback: games tutorials

  63. Pingback: best resort in wayanad

  64. Pingback: indian restaurant upper west side

  65. Pingback: salas

  66. Pingback: ATG

  67. Pingback: perth website designer

  68. Pingback: street photography

  69. Pingback: Beverly Hills Orthodontist

  70. Pingback: Tas Mahasiswa

  71. Pingback: best pizza

  72. Pingback: ride-a-mals

  73. Pingback: free web directory

  74. Pingback: free sd card data recovery

  75. Pingback: dependable plumbing austin independent contractor

  76. Pingback: binary options trading signals franco review

  77. Pingback: Computer Training

  78. Pingback: make a website with WordPress

  79. Pingback: Swimming Pools

  80. Pingback: Sheet Rock CleanUP

  81. Pingback: Noodle

  82. Pingback: Steve Jobs film

  83. Pingback: Ace Roofing Company

  84. Pingback: Super Mutants

  85. Pingback: Jeunesse Luminesce Cellular Rejuvenation Serum

  86. Pingback: Jeunesse Luminesce Results

  87. Pingback: emoji list

  88. Pingback: amazing austin facials spa

  89. Pingback:

  90. Pingback: power washing

  91. Pingback: judi online

  92. Pingback: What Does a CNA Do

  93. Pingback: Business Brokers Augusta

  94. Pingback: newborn photography houston

  95. Pingback: best nike soccer cleats online

  96. Pingback: Each

  97. Pingback: real estate house

  98. Pingback: IOS

  99. Pingback: eMotion Motorsports

  100. Pingback: Austin SteamIT

  101. Pingback: Copier Repair & Service

  102. Pingback: Copier Repair & Service

  103. Pingback: solar power installers Brisbane

  104. Pingback: Jojoba Oil

  105. Pingback: reamping service

  106. Pingback: what is taurine

  107. Pingback: Meghan Alexander

  108. Pingback: Milligan et Morgan

  109. Pingback: autoflowering seeds


Leave a Comment