The web is filled with billions of websites. Out of those billions of websites are millions upon millions of business websites looking to vie for the attention of web dwelling prospects. Competition is big on the web nowadays—and that amount of competition makes it difficult for businesses and individuals to break through to their target audience.
But in order to truly shine on the web, businesses rely on web advertising to connect their products and services to prospects who may be interested.
That’s why savvy businesses and people start advertising the Google Way… or, rather, they just start using Google AdWords on a regular basis.
After all, Google AdWords is, by far, the most popular way to advertise on the web. The Google run advertising service allows businesses and savvy individuals to place advertisements on Google’s search engine results pages (also known as SERPs). If you search on Google now, you’d see some form of advertisement on the top and side of the search results page—that’s Google AdWords at work.
Google’s popular take on web advertising naturally has standards, too. Their text-based advertisements are characteristically short. They generally consists of one headline (25 characters), two lines of text (35 characters each) and a display URL (35 characters). Image based AdWords advertisements need to follow the Interactive Advertising Bureau standards.
But… does Google AdWords really have the right standards for your business? After all, it’s pretty tough to break through web advertising nowadays. Fortunately, it’s not as difficult as some people would think. In this article, we’re going to review several reasons why Google AdWords may be worth it for your business.
Is Google AdWords Really Worth It For Your Business?
Google AdWords may seem like yet another advertising service to the uninformed—but, to those in the know, it’s perhaps the most powerful tool any serious business-savvy person can have. In fact, AdWords experts are so confident about the service that it’s practically suitable for use with nearly any type of business out there.
Do know that using AdWords does take a lot of time and money. As the PPC platform that practically everyone uses, it’s not going to be easy the first few months you use it. But the longer you stick with AdWords, you’ll be rewarded for your efforts.
So, let’s see some reasons why you should stick with AdWords after all.
Reason #1: AdWords is versatile.
AdWords is one of the best web advertisement platforms for a reason. It provides a nearly unprecedented level of customization that lets you customize your ad campaigns in accordance with your needs. Some of the things you can do with AdWords includes:
Use its ad extensions to display a phone number, multiple website links, product images, your physical address and more.
Narrow down your target audience by specific parameters – like location, time language or device – to create targeted campaigns.
Gain access to a lot of users who don’t commonly use search, such as those using email or YouTube.
Reason #2: AdWords garners more results.
AdWords, over the years, has gotten even better at garnering organic results than using traditional methods such as SEO. In fact, when you use AdWords in conjunction with SEO, you’ll likely get better results than you would without both in use.
Since AdWords offers a bevy of ‘new’ advertisement formats, it’s a no brainer to take advantage of those same formats for your ad campaigns.
Reason #3: AdWords traffic converts better.
While many focus on getting organic traffic, results from the experts actually points to paid traffic being much better for getting conversions. Guess which method works best for getting such traffic? That’s right: AdWords works best. Conversion rates under AdWords are said to be at least two times higher than those without.
Paid search traffic via AdWords is considered more qualified and targeted, mainly due to AdWords’ customization options. Those options pretty much give users more control about how they wish to present their advertisements.
Reason #4: AdWords scales with your efforts.
Finding an effective web advertising service is difficult. AdWords takes all the difficulty out of finding a service that ‘scales with your efforts.’ AdWords makes it so you don’t have to spend too much to get results. Of course, it makes it so you don’t have to spend too little to get the result you want. No matter what budget you need, AdWords provides results regardless of the amount you invest from the start of your campaign.
Reason #5: AdWords is easy to track.
Traditional marketing is hard to track or measure, making most people rely on using web advertising to see if their efforts are paying off.
AdWords, on the other hand, is easy to track. Google makes it easy for people to keep track of their AdWords campaigns through providing a lot of PPC metrics (and much more) to break down how effective a specific campaign may be. And that’s the beauty of AdWords at work.
Reason #6: AdWords complements other marketing outlets.
AdWords is a good marketing outlet on its own, but it also makes a good complement to other channels.
Re-marketing is one of the biggest ways advertisers use to complement their other marketing methods. This method allows AdWords users to track past website visitors (by using a cookie) in order to customize their advertisements across the web as they browse. Re-targeting is popular due to that very fact—it’s complementary and it always keeps one’s brand fresh in the eyes of prospects.
As you can see, there are plenty of reasons why you should consider using AdWords. The number of options it offers simply makes it worth using for your business.
Just to remind you, AdWords offers various options for savvy businesses and individuals who want to expand their presence on the web. The service provides pay per click (PPC), cost per click (CPC), cost per thousand impressions (pay per 1000 views), site targeted advertising (all web ad types) and re-targeting.
The advertising service includes all forms of distribution—international, national and locally-based advertising programs. So, no matter how you choose to advertise, know one thing if you’re planning to advertise on the web soon: Google AdWords is king.