The Most Under-Utilized Google AdWords Feature

No Comments

Google Adwords

Google AdWords is, by far, the most popular way to advertise on the web. The Google run advertising service allows businesses and savvy individuals to place advertisements on Google’s search engine results pages (also known as SERPs). If you search on Google now, you’d see some form of advertisement on the top and side of the search results page—that’s Google AdWords at work.

AdWords offers various options for savvy businesses and individuals who want to expand their presence on the web. The service provides pay per click (PPC), cost per click (CPC), cost per thousand impressions (pay per 1000 views), site targeted advertising (all web ad types) and re-targeting. The advertising service includes all forms of distribution—international, national and locally-based advertising programs.

Google’s popular take on web advertising naturally has standards, too. Their text-based advertisements are characteristically short. They generally consists of one headline (25 characters), two lines of text (35 characters each) and a display URL (35 characters). Image based AdWords advertisements need to follow the Interactive Advertising Bureau standards.

Even though Google AdWords is ‘king of all web advertising services,’ it doesn’t mean people are actually using it to its fullest potential. In fact, a lot of the problems that stem from using Google AdWords are issues that probably could have been prevented… if only that particular user took the time to look into what AdWords truly offers.

Many of Google AdWords’ features work well, but not all of them are as popular as you’d think. So, in this article, we’re going to take a look at some of the most underutilized features of Google AdWords.

The Most Under-Utilized Google AdWords Features

Google AdWords is constantly updated—perhaps more than you’d think. When Google doesn’t roll out a big update, they’re constantly tweaking the ‘inner workings’ of the service, ultimately making it a much better service to use over time. They even ‘clean up’ features that may have not worked as well as they initially thought. At the same time, they introduce new features that people are still attempting to master.

Everyone has their favorites. When it comes to AdWords, some of those so-called favorites are actually some of the most used features in the service. But what about the underutilized features? Well, let’s take a look at few of them….

Display Ad Builder

Display ads don’t come from nowhere. They have to be designed in a way that works with your Display campaign. And, interestingly enough, experts found out that about 68 percent of Display ads were merely cleverly designed text-based ads.

These ads were actually found to have a lower click through rate than display advertisements. Interesting, right?

Image-based display ads, on the other hand, were found to have a much higher click through rate. So, you know what that means: use Google’s Display Ad Builder.

Ad Display

This essential tool helps users design effective and eye-catching display ads for Display campaigns. You don’t need expert graphic design skills, either. The tool lets you use existing website graphics to create a simple ad that will surely interest a prospect more than just a text ad.

Demographic Targeting with a Twist

Google’s Demographic Targeting tool lets you target the nuances of your target audience. Nuances that show how complex your audience demographics may be.

This tool lets you view your campaign’s performance by certain demographics parameters, such as gender, age range and parental status.

Demographic Targeting with a Twist

 

You can even view different demographic combos to see what groups overlap the most via Demographic Combinations. This lets you see what groups are more likely to click through or view your advertisements, giving you a better idea of your target audience.

AdWords Reporting

You might think that everyone uses AdWords reporting, but far too many people don’t. That’s why it’s safely considered a rather underutilized feature. Simply put, AdWords reporting is, by far, the most powerful feature of AdWords. AdWords reporting shows the results of your efforts—that alone is the biggest reason why it shouldn’t be overlooked at all.

Adwords Report

So, what reports should you check out, besides the basics? Here are a few suggestions offered up by the experts:

  • Top vs. Other (under Segment drop-down menu) tracks ad performance in Top positions or Other positions. It shows what positions may work best for you.
  • Top Movers (under Dimensions > View drop-down menu) shows the changes in your ad performance, in addition to where those changes happened. It allows you to compare changes across several parameters, such as campaign categories and time periods.
  • Segment by Distance (under Dimensions drop-down menu) shows where your consumers may be coming from. It essentially reveals consumer data that can help you further refine your campaign based on their location habits.

Ad Extensions

Ad Extensions are also another ‘should be essential’ feature that’s overlooked by many AdWords users. This feature helps garner more attention to your ad campaigns, while also adding functionality to advertisements that ultimately end up boosting their click through rates.

Ad Extention

Google further refined this feature by adding on Format Impact, which changed how ad rank gets calculated. Format Impact is a bonus that users get for using some type of site extension, which have the potential to bolster site positions for less cost.

Utilizing Automation

Automation saves time. At the same time, however, it can cost beginners and even expert users if they don’t understand how to effectively use this powerful feature.

This feature can be customized to control certain facets of your campaign, such as turning off the campaign after it hits its target budget or even pausing the campaign during certain hours or days.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

20+

sidebar widgets

More from our blog

See all posts
No Comments
  1. Pingback: kinokradserial

  2. Pingback: vlyubis-v-menya-esli-osmelishsya

  3. Pingback: zkd2

  4. Pingback: Top Rated indian porn videos

  5. Pingback: Newest indian porn videos hd-porn

  6. Pingback: rajwap hd xxx rajwap tube videos hd-porn

  7. Pingback: rajwap hd xxx rajwap tube videos

  8. Pingback: molodezhka4 25,26,27,28,29,30 31 molodezhka4

  9. Pingback: molodezhka4

  10. Pingback: anybunny anybunny hd xxx porn tube video videos free online hot movies

  11. Pingback: penetration Dildo Fuck Italian Money Double Anal

  12. Pingback: mature_amateur Anybunny Bathroom Wife Locker Room African Machine

  13. Pingback: Porn Bisexual Czech Videos Bareback Tube new

  14. Pingback: porn tube video videos free online hot movies Punk Free top

  15. Pingback: wRfqnI8IRxk

  16. Pingback: feed_56028a2fed713a1051af679245d323a5_622080123

  17. Pingback: dompostroy

  18. Pingback: free nesaporn tube

  19. Pingback: monster_cock porn video

  20. Pingback: fat_gays top porn video

  21. Pingback: Nesaporn Tube Top Videos porn video new video

  22. Pingback: Nesaporn Tube Top Videos

  23. Pingback: Amateur BDSM Big Tits Asian

  24. Pingback: stripvidzcom popular

  25. Pingback: stripvidzcom

  26. Pingback: top Get pornstar hot porn pornstar video and get to mobile.

  27. Pingback: Get pornstar hot porn pornstar video and get to mobile.

  28. Pingback: 201702201702

  29. Pingback: last news 04 02 2017

  30. Pingback: Free Classified Ads

  31. Pingback: ключ от всех дверей смотреть онлайн

  32. Pingback: porn app free android porn es

  33. Pingback: porn app free android porn ms

  34. Pingback: porn app free android porn

  35. Pingback: androidpornjp

  36. Pingback: androidpornfr

  37. Pingback: androidporn id

  38. Pingback: androidporn de

  39. Pingback: androidporn it

  40. Pingback: androidporn ru

  41. Pingback: androidporn ar

  42. Pingback: androidporn br

  43. Pingback: androidporn hi

  44. Pingback: androidporn pk

  45. Pingback: androidporn

  46. Pingback: liebelib.mobi bosal principal

  47. Pingback: liebelib.mobi bosal

  48. Pingback: liebelib.mobi latest

  49. Pingback: liebelib.mobi 40plus

  50. Pingback: liebelib.mobi

  51. Pingback: lalalendfilmskachat

  52. Pingback: moana watch online

  53. Pingback: tiodru

  54. Pingback: MutantNinja2016

  55. Pingback: 0901201710012017

  56. Pingback: soccer-prediction2016

  57. Pingback: newsss33333

  58. Pingback: 2121201612trump

  59. Pingback: dnevnikivampira8sezon8serriya8

  60. Pingback: badsanta2

  61. Pingback: meliostadaf

  62. Pingback: dsafdsafd sitein

  63. Pingback: cxzvcxzvcxzvds

  64. Pingback: cxzvcxzvcxzvds

  65. Pingback: topsitesssdsafdasfdsaf23rfdsafdadsd3

  66. Pingback: topsitesssdsafdasfdsaf23rfdsafda

  67. Pingback: topsitesss

  68. Pingback: dadafdf3ddafdsa

  69. Pingback: dadafdf3ddafdsa

  70. Pingback: me rt last

  71. Pingback: Молодежка4сезон25серия26серия

  72. Pingback: lastssadsafdsa

  73. Pingback: molodejka4seria25

  74. Pingback: molodejka4sezon21seria21seria22seria23

  75. Pingback: molodezhka4sezon212223seriya

  76. Pingback: xml181120167

  77. Pingback: xml18112016

  78. Pingback: link2016

  79. Pingback: molodejka4sezon21s

  80. Pingback: molodejka4s21

  81. Pingback: nolodejka4sezonl332

  82. Pingback: molodejka4sezon21222324252617

  83. Pingback: molodejka4sezon19

  84. Pingback: milidejka4-19-20

  85. Pingback: Ìîëîäåæêà 4 ñåçîí 18 ñåðèÿ

  86. Pingback: ok.rumolodezhka4sezon17seriya18192s

  87. Pingback: molodezhka-4-sezon-18-serija-148-seria-17-seria-18-seria

  88. Pingback: molodezjka

  89. Pingback: molodezhka4sezon

  90. Pingback: molodezhka4sezon17seriya18192

  91. Pingback: molodejka

  92. Pingback: molodezhka4seria

  93. Pingback: trumpnews

  94. Pingback: mirdikogozapada2016

  95. Pingback: mirdikogozapada

  96. Pingback: gidrofob

  97. Pingback: novinki kino 2016

  98. Pingback: lopoda

  99. Pingback: doktor.strendj.online.kino.

  100. Pingback: aisti.online.smotret.aisti.mult

  101. Pingback: mir.dikogo.zapada.ceria.sezon

  102. Pingback: top2017bloomingme

  103. Pingback: jpmsru

  104. Pingback: jpmsruvideotoppornovideo

  105. Pingback: drama2016

  106. Pingback: kinoklub

  107. Pingback: saleforiphone

  108. Pingback: skypepsyxologmoskvakiev

  109. Pingback: tubepatrolporn

  110. Pingback: toilehtml

  111. Pingback: sunnyleonelatest

  112. Pingback: sunnyleone

  113. Pingback: ТелефоновСамсунг2016

  114. Pingback: Лучшие фильмы2

  115. Pingback: Лучшие фильмы

  116. Pingback: hqporn2016

  117. Pingback: pornozavrnet

  118. Pingback: sister-helping-brother-to-masturbaste

  119. Pingback: sister-caught-on-hiddencam-peter

  120. Pingback: xnxxtagssunnyleonexxxbrotherrapessister

  121. Pingback: PussyHerpussyissotight...

  122. Pingback: 18 year old noelle free mobile porn video

  123. Pingback: hqpornforiphonlatestmp43gp

  124. Pingback: hqpornforiphonlatestmp4

  125. Pingback: hqpornforiphonlatest

  126. Pingback: hqpornforiphon

  127. Pingback: sitemaplist

  128. Pingback: online

  129. Pingback: online

  130. Pingback: manastirski_chay_2016ua

  131. Pingback: manastirski_chay_2016

  132. Pingback: manastirski_chay

  133. Pingback: 2016

  134. Pingback: HDKINOONLINE

  135. Pingback: illuziaobmana

  136. Pingback: clic

  137. Pingback: clic here

  138. Pingback: helou zis me

  139. Pingback: helou zis me

  140. Pingback: ukraine girl kiev lviv 2016

  141. Pingback: ukraine girl kiev lviv

  142. Pingback: film

  143. Pingback: more

  144. Pingback: jykfqy abkmvs cvjnhtnm ,tp htubcnhfwbb

  145. Pingback: лучшие фильмы года 2016

  146. Pingback: лучшие фильмы 2016 2016 года список новые фильмы

  147. Pingback: Дивергент, глава 3: За стеной / Allegiant, Высотка / High-Rise,

  148. Pingback: film online 2016 free ua ru kz

  149. Pingback: zootopia 2016

  150. Pingback: знакомства с Украинскими девушками

  151. Pingback: rialudi

  152. Pingback: dormetrilopila

  153. Pingback: Automatic gates

  154. Pingback: tiket pesawat

  155. Pingback: Tungsten Ring

  156. Pingback: electric balance scooter

  157. Pingback: Revoque

  158. Pingback: toko kosmetik online

  159. Pingback: overhead door repair rockland county

  160. Pingback: upholstery cleaning dublin

  161. Pingback: editors favorite austin landscaping

  162. Pingback: appointment software

  163. Pingback: we buy houses

  164. Pingback: brwn

  165. Pingback: crowdfunding fulfillment

  166. Pingback: Audio Mixing

  167. Pingback: Social media marketing business

  168. Pingback: tea tree oil acne

  169. Pingback: elk zine

  170. Pingback: Bitdefender Internet Security

  171. Pingback: Housekeeping

  172. Pingback: pozyczki

  173. Pingback: tier2 junk

  174. Pingback: Hip Hop

  175. Pingback: Poker online terbaik

  176. Pingback: tier2

  177. Pingback: bandar togel

  178. Pingback: detail house cleaning service Rice Village

  179. Pingback: sound bars the woodlands

  180. Pingback: budowa

  181. Pingback: Computer Repairer

  182. Pingback: sport apple watch bands

  183. Pingback: Bitdefender Business Security

  184. Pingback: Moving comapnies in Nigeria

  185. Pingback: GIF

  186. Pingback: video game news sites

  187. Pingback: Slab Leaks & Detection

  188. Pingback: jual alat cuci mobil

  189. Pingback: Simple Social Review

  190. Pingback: Reliant Plumbing

  191. Pingback: ATI Secure Docs - Houston Location

  192. Pingback: Corporate Photographer London

  193. Pingback: Kojic

  194. Pingback: Maria Johnsen

  195. Pingback: health issues

  196. Pingback: Thailand travel

  197. Pingback: Queens cheap affordable halls

  198. Pingback: what can i do to lose weight

  199. Pingback: Fotografia en Monterrey

  200. Pingback: Kent Rune Henriksen Twitter

  201. Pingback: buy property singapore

  202. Pingback: nondenominational church Granbury TX

  203. Pingback: Golf range in Logan

  204. Pingback: Gustine plumber

  205. Pingback: plumbing repairs

  206. Pingback: games tutorials

  207. Pingback: best resort in wayanad

  208. Pingback: indian food upper west side

  209. Pingback: roperos

  210. Pingback: ATG

  211. Pingback: website designer perth

  212. Pingback: Miami street photographer

  213. Pingback: Invisalign Braces

  214. Pingback: Tas Lucu

  215. Pingback: wings

  216. Pingback: elegant bikinis

  217. Pingback: Hali hali rides

  218. Pingback: web directory

  219. Pingback: sd card data recovery software

  220. Pingback: experienced austin area plumber

  221. Pingback: binaryoptionstradingsignals.com review

  222. Pingback: Journalism

  223. Pingback: how to build a website

  224. Pingback: amazing places to visit

  225. Pingback: Hot Tubs

  226. Pingback: Water Damage Restoration of Austin

  227. Pingback: Interracial Couple

  228. Pingback: Steve Jobs vs Bill Gates

  229. Pingback: Super Mutants

  230. Pingback: luminesce cellular rejuvenation serum uk

  231. Pingback: Jeunesse Luminesce Reviews

  232. Pingback: emoji symbol

  233. Pingback: experienced facials austin day spa

  234. Pingback: pressure washing

  235. Pingback: Conveyancing fees

  236. Pingback: agen judi online

  237. Pingback: CNA Responsibilities

  238. Pingback: Business Brokers Augusta GA

  239. Pingback: Houston newborn photography

  240. Pingback: discount soccer shoes

  241. Pingback: Natural wonders

  242. Pingback: real estate house

  243. Pingback: iBeacons

  244. Pingback: eMotion Motorsports

  245. Pingback: Austin SteamIT

  246. Pingback: New Copier Sales & Service

  247. Pingback: ATG

  248. Pingback: solar power installation brisbane

  249. Pingback: Jojoba Oil

  250. Pingback: cheap guitar reamping

  251. Pingback: what is taurine

  252. Pingback: Alexander Law Firm

  253. Pingback: free cannabis seeds

  254. Pingback: Milligan et Morgan

 

Leave a Comment