Plenty of people use search engine optimization, the art behind optimizing content for search engines, to help bolster their presence on the web. But in order to truly shine on the web, businesses also rely on web advertising to connect their products and services to prospects who may be interested.
Google AdWords is, by far, the most popular way to advertise on the web. The Google run advertising service allows businesses and savvy individuals to place advertisements on Google’s search engine results pages (also known as SERPs). If you search on Google now, you’d see some form of advertisement on the top and side of the search results page—that’s Google AdWords at work.
Just because AdWords is king doesn’t mean it’s cheap. It’s actually pretty expensive to get started using AdWords in the beginning, which is why many experts suggest to have a specific budget in mind before ‘making the magic happen’… with some effort, of course.
That doesn’t mean we can’t learn more about the costs of AdWords, either. So, in this article, we’re going to explore some things about AdWords, expenses and what you can do to avoid AdWords expenses at the start of your AdWords career.
The Costs of AdWords ~ What Are The Most Expensive AdWords Keywords?
AdWords is straightforward, but not as straightforward when it comes to costs. Lots of people rely on AdWords for getting more reach, but quickly back away when they see the true cost of their campaign. That’s why it’s important for complete beginners to learn more about the cost of AdWords before deciding on a budget best suited for their AdWords needs.
So, what are the most expensive keywords in AdWords? The most expensive keywords may be surprising to see. Let’s look at them:
As you can see, the most expensive AdWords keywords all involve finance and finance-related industries. Many experts have noted that this means people nowadays are always looking for information or services related to the growing cost of education, taking out more credit, improving their finances or looking for legal aid.
The next ten keywords look pretty similar, too:
Now, some medical-related keywords broke through the top twenty, reflecting user interest in rehab, specific treatments and the use of cord blood for later life conditions. Gas and electricity are also other notable keywords, since they reflect people’s growing desire to save money on utilities by switching companies for lower rates.
The web-related topics reflect some of the general needs that people may have regarding computers, the web and education, such as recovery software, file transfers and online classes.
How expensive are the aforementioned keywords? Google is known to make as much as $50 per click for pay-per-click keyword bids under the aforementioned niches. According to data about the previously mentioned keywords, each keyword is known to cost anywhere from $30 to $60 per click. When you add in the traffic each keyword gets… you’ll quickly understand how expensive AdWords can be.
Insurance is, by far, the most expensive keyword class. That’s one reason why you’ll see top-rated and consumer preferred insurance companies dominating the Search and Display Networks under insurance-related keywords.
It’s very beneficial for these companies to invest in expensive insurance keywords under AdWords, which is why they put millions into their campaigns. It just pays out.
Here’s a little more information about the most expensive keywords. The following keywords are typically used by those involved with insurance, finance and general business-related things. As you can see, the prices say a lot about how much it costs to use them:
For the rest of us, expensive keywords are way out of our budget range. That might make you wonder if it’s possible to use AdWords without literally breaking the bank.
Of course, just as you thought, anything’s possible.
The Cost of AdWords ~ Using AdWords Without Breaking The Bank
The most expensive keywords in Google AdWords can literally sap the life out of any beginner’s budget. Fortunately, there are ways for beginners and even experts to avoid paying ‘big business costs’ just to use their preferred keyword groups in AdWords.
Always Use Keyword Tools.
Google’s own Keyword Tool can show you what keywords may work best. The tool is excellent for generating keywords that you can potentially group together in separate ad campaigns. Just a few rounds with the Keyword Tool can help you generate a list that may be good for use within your first campaign.
Be Very Specific With Your Keywords.
As you saw in our last section, much of the most expensive keywords were broad—they covered all sorts of niches under that particular subject. For those who don’t want to spend too much money on just keywords, it’s important to be specific.
Work with specific 3 to 5 word keywords, which can help you cover all facets of your niche, if you manage to find a combination that works. Work with the Keyword Tool to generate keywords that hit just what you need to bolster your campaign.
Negative keywords are the keywords that you don’t want your niche to point toward. These keywords can cost your campaign lots of money if your ads point toward them. But knowing what keywords result in, well, negative results can help you guide your campaign to greatness.
A negative keyword tool can help you find negative keywords before your campaign does. That’s why it’s pretty important to use such a tool to iron out the kinks before your campaign feels the heat.